New ABA Book Helps Lawyers Create Legal Blogs
CHICAGO, Nov. 28, 2012 – Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost — all because of blogs. Blogging in One Hour for Lawyers, published by the ABA Law Practice Management Section, will show lawyers how to create, maintain and improve a legal blog — and gain new business opportunities along the way.
An effective blog can help lawyers promote their practice, become more “findable” online and take charge of how they are perceived by clients, journalists and anyone who uses the Internet. In just one hour, readers will learn how to:
- Set up a blog quickly and easily;
- Write blog posts that will attract clients;
- Choose from various hosting options, like Blogger, TypePad and WordPress;
- Make a blog friendly to search engines, increasing ranking;
- Tweak the design of a blog by adding customized banners and colors;
- Easily send notice of blog posts to Facebook and Twitter;
- Monitor a blog’s traffic with Google Analytics and other tools; and
- Avoid ethics problems that may result from having a legal blog.
The author, Ernie Svenson, practiced commercial litigation for 26 years, first with a midsize New Orleans law firm, and then for six years as a solo practitioner. He’s now a full-time speaker on technology-related topics. He blogs at http://www.ernietheattorney.net.
The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law — marketing, management, technology and finance — through its award-winning magazine, webzines, educational CLE programs, website and publishing division. For more than 30 years, LPM has established itself as a leader within the legal profession by producing ABA TECHSHOW, the world’s premier legal technology conference and expo, and through its publishing arm, which has more than 90 titles in print.
With nearly 400,000 members, the American Bar Association is the world’s largest voluntary professional membership organization. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.
Title: Blogging in One Hour for Lawyers
Publisher: ABA Law Practice Management Section
Product Code: 5110744
Size: 7 × 8.5
Orders: 800.285.2221 or www.ShopABA.org
Editor’s note: Review copies are available by sending an e-mail to Lindsay Dawson at Lindsay.Dawson@americanbar.org. If you publish a review of this book, please send tearsheets or a copy for our files to Lindsay Dawson, American Bar Association, Book Publishing, 321 N. Clark St., Chicago, IL 60654.