New ABA Book Helps Lawyers Build Their Practices with Facebook

CHICAGO, Sept. 5, 2012 — Many lawyers use Facebook, the world’s most popular social-networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook accounts. With a few simple steps, lawyers can harness Facebook to market their services, grow their practices and expand their legal network — all by using the same methods they already use to communicate with friends and family. Facebook® in One Hour for Lawyers will show any attorney — from Facebook novices to advanced users — how to use this powerful tool for both professional and personal purposes. In just one hour, lawyers will learn to:

• Set up a Facebook account;
• Optimize privacy and other settings;
• Create a profile and manage your timeline;
• Find, organize and manage friends;
• Use Facebook search and navigation;
• Participate on Facebook with updates, comments, likes and timelines;
• Send messages, join groups and subscribe to feeds;
• Establish a business page;
• Monitor your Facebook network; and
• Develop a Facebook strategy to grow your legal network.

Facebook® in One Hour for Lawyers is written by Dennis Kennedy, a lawyer for MasterCard Worldwide, and Allison Shields, founder and president of Legal Ease Consulting Inc.

The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law — marketing, management, technology and finance — through its award-winning magazine, webzines, educational CLE programs, website and publishing division. For more than 30 years, LPM has established itself as a leader within the legal profession by producing ABA TECHSHOW, the world’s premier legal technology conference and expo, and through its publishing arm, which has more than 90 titles in print.

With nearly 400,000 members, the American Bar Association is the world’s largest voluntary professional membership organization. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.

Title: Facebook® in One Hour for Lawyers
Publisher: ABA Law Practice Management Section
Product Code: 5110745
ISBN: 978-1-61438-543-1
Size: 7 × 8.5
Price: $39.95
Orders: 800-285-2221 or www.ShopABA.org

Editor’s note: Review copies are available by sending an email to Lindsay Dawson at Lindsay.Dawson@americanbar.org. If you publish a review of this book, please send tearsheets or a copy for our files to Lindsay Dawson, American Bar Association, Book Publishing, 321 N. Clark St., Chicago, IL 60654.

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