‘Build Your Practice the Logical Way’ Helps Lawyers Grow Their Firms Through Client Relationships

CHICAGO, July 10, 2012 – Practices that meet the expressed needs and expectations of their clients will strengthen those relationships and fuel firm growth. Build Your Practice the Logical Way: Maximize Your Client Relationships serves as a how-to guide to help lawyers build strong client relationships to enhance the long-term health and viability of their firms.

The steps outlined by authors Carol Schiro Greenwald and Steven Skyles-Mulligan are straightforward, strategic and important for firm growth. Build Your Practice the Logical Way identifies several tactics, including:

• Focus on clients;
• Use value to create a foundation of loyalty;
• Master communication techniques to build a client-centric practice;
• Research and understand the practice; and
• Much more.

Schiro Greenwald works with professional firms, practice groups and individuals as a business-development strategist and coach. She uses marketing research findings as the basis for identifying key markets, effectively targeting prospects and understanding perceptions held by clients and the marketplace.

Skyles-Mulligan is a branding, communications and marketing expert who works with CEOs who want their people, products and services to stand out from the crowd. Since 2001, he has been executive director of Evoke Strategies, a communications firm.

With nearly 400,000 members, the American Bar Association is the world’s largest voluntary professional membership organization. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.

Title: Build Your Practice the Logical Way: Maximize Your Client Relationships
Publisher: First Chair Press
Product Code: 5310411
ISBN:  978-1-61438-441-0
Size: 6 x 9 paperback and CD-ROM
Price: $79.95
Orders: 800-285-2221 or http://ambar.org/buildpractice

Editor’s note: Review copies are available by sending an e-mail to Anne Geron at Anne.Geron@americanbar.org. If you publish a review of this book, please send tear sheets or a copy for our files to Anne Geron, American Bar Association, Book Publishing, 321 N. Clark St., Chicago, IL 60654.

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