ABA Cyberspace Law Committee Offers CLE on Google Cases and Advertising Endorsements

The Cyberspace Law Committee of the American Bar Association’s Business Law Section will offer CLE credit for the first time during its winter working meeting Jan 29-30 at the University of Miami, Coral Gables, Fla.

A paper by University of Miami Professor Jon M. Garon, “Searching Inside Google: Cases Controversies and the Future of the World’s Most Provocative Company,” will serve as the basis for the first CLE program.  Garon points out that Google has become the largest U.S. advertising company even as it incorporates companies beyond search such as YouTube and DoubleClick. Susan Stephan of Mendota Heights, Minn., will co-present the paper with Garon. He asks whether Google, despite its motto of “Do No Evil,” has lost its focus.  To request a copy of the paper or for interview requests, click here.

The second CLE program, “The FTC’s Revised Guide of Advertising Endorsements and Blogger Examples,” will look at recently revised long-standing standards for advertisers who use endorsements as part of their strategy.  Christopher McGeehan of Chicago, program chair, will present this topic along with co-presenter, Mark E. Stein of Coral Gables, Fla.

The committee also will examine such cutting-edge ecommerce issues as cybersecurity, gift card and e-payment issues, and virtual property concerns.